01
The asset is underperforming
There is property, but income is below its potential: weak positioning, no brand, and no sales system.
For developers
Product concept development
We turn a real-estate asset into a product built to earn, with the economics worked out before you commit. The product concept package covers the audit and market research, positioning and product line, brand, financial model and launch roadmap — from the idea through to the economics of the project.
18
villas in the project
3
revenue scenarios
90
days to launch
Who it's for
When a product concept is needed
02
Remodelling and repositioning
An outdated asset needs to be rebuilt for the current demand.
03
Launching from scratch
There is a plot or a building — the product, economics, and brand are needed even before construction.
04
A decision about the investment
A financial model and revenue scenarios are needed to decide whether to enter the project.
Tasks
What tasks it addresses
What the service handles for you in practice.
- 01We make a product out of the asset: positioning, product line, packages and rates — not just letting out square metres.
- 02We make the asset’s constraints part of the product — a neighbouring farm, for instance, becomes a symbol of the place rather than a drawback.
- 03We work out the economics before the money goes in: OPEX, occupancy scenarios and the revenue split — on paper.
- 04We build the brand and the sales channels so the asset doesn’t get lost among thousands of identical offers.
- 05We develop a roadmap and KPIs — the launch is on schedule, not guesswork.
Scope
What the concept includes
- 01Audit of the asset and the market: strengths and weaknesses, competitors, demand and occupancy research.
- 02Positioning and guest or buyer segments — prioritised by revenue.
- 03Product line: asset categories × service packages × seasonal rates.
- 04Brand concept: name, identity, branded elements, and sales channels.
- 05Financial model: project economics, OPEX, occupancy scenarios, revenue split.
- 06Business model and partnership or management terms — on paper, before signing.
- 07Launch roadmap (first 90 days) and a KPI reporting system.
- 08Presentation for the owner or investor, plus a package of supporting documents.
Result
What you get
Not just pictures, but a complete set of solutions ready to build from.
- A finished product concept for the asset — from the idea to the economics of the project.
- A financial model with three revenue scenarios, from cautious to ambitious.
- A brand and a product line ready for launch and for sales.
- A 90-day roadmap and KPIs for a controlled start.
Process
How the work proceeds
Each stage ends with a clear deliverable you receive in hand.
01
Stage
Immersion and audit
The asset, the market, the constraints, demand research and the competitors.
→ Map of strengths and weaknesses
02
Stage
Product and positioning
Segments, product line, packages and pricing tiers.
→ Product line
03
Stage
Brand and channels
Name, identity, brand elements, and sales system.
→ Brand concept
04
Stage
Economics and model
OPEX, occupancy scenarios, revenue split, business model.
→ Financial model
05
Stage
Packaging and launch
Presentation, 90-day roadmap, KPIs.
→ Concept and implementation plan
Expert
Who leads the service
Aleksei Gusev
CEO
I ensure that what was promised in the project becomes real on site. I’m responsible for the system, schedule, and budget.
Honestly
What's not included
We set the boundaries of the service upfront, so there are no surprises.
- Architectural design and technical documentation. The concept sets the inputs — the product, the areas, the economics; the design itself is done separately by architectural and engineering practices.
- The design and technical documentation, the calculations and the approvals for each discipline — a separate stage once the concept is signed off.
- Construction and design supervision on site. We define the product and the standard, while the contractor handles implementation.
- Legal support for deals and approvals: ownership structure, agreements, and permitting documentation — handled by specialist lawyers.
- Marketing and running the sales. The concept gives you the brand, the channels and the product line; day-to-day sales and advertising budgets sit outside it.
Why us
Why ARTEVRIKA
01
We think in terms of economics, not just visuals
The concept is always supported by a financial model and income scenarios.
02
We turn constraints into product
The weak points of the asset become part of its story, not a reason to drop the price.
03
We see it through to launch
Not a document that goes in a drawer — a 90-day roadmap and KPIs to steer by.
04
Experience on a real project
The “Laskovo” case: from the audit of a 21.7 ha site through to the product, the economics and the roadmap.
Questions
Frequently asked questions
What is a product concept for a real-estate asset?
It is a system that turns real estate into a product: positioning, product line, brand, sales channels and a financial model. What you get is not an idea in words but a package with the economics, the roadmap and the KPIs to launch the asset from.
How is this different from an interior design project?
An interior design project answers the question “how the property looks”. A product concept answers the question “how the property makes money”: what kind of product it is, who it is for, at what price, through which channels, and with what economics. Often the two services go together: the concept defines the product, and the interior design project brings it to life.
What kinds of assets is the service for?
Resort and rental real estate, residential and apartment complexes, villas, hotels and guest houses, public spaces, and mixed-use properties. We work with existing properties for repositioning as well as with projects at the start.
Do you develop a financial model?
Yes. We work out the project economics: operating costs, seasonal occupancy scenarios, the revenue split and the income forecast. For the “Laskovo” eco-village concept the model was built for a year-round resort: the hotel building, the cottages and the spa fill up differently in winter and in summer, so the revenue scenarios ran from cautious to ambitious.
Do you work with property in other markets?
Yes. We work with resort and rental property in different markets, taking the local demand, the seasonality and the legal structure of the deal into account. The specifics of the market and the currency risk go into the financial model at the concept stage.
Do you take on remodelling and repositioning?
Yes, and it is a common case. We audit what is already there, find the potential no one has spotted and reassemble the asset for the demand there is now — with new positioning, a new brand and new economics.
Do you support the launch and management?
The concept includes the business model and the roadmap for the first 90 days. Managing the asset is a separate question: we design the management model and the partnership terms, and running the operation day to day is agreed project by project.
How long does it take to develop the concept?
It depends on the property and how deep the market research is. The guideline is from a few weeks up to a couple of months for a full package: audit, product, brand, financial model, and roadmap. We fix the exact timeline at the start.
How much does a product concept cost?
The cost is individual and depends on the property type, floor area, and the depth of the model development. Payment format is discussed at the first meeting. Leave a request — we will get back with a proposal for the scope and timeline.
What do I get at the end?
The concept package: audit and market research, positioning and product line, brand, financial model with revenue scenarios, business model, the 90-day roadmap, KPIs and a presentation for the owner or the investor.
Who we work with
Consultation
Let's discuss your project
Leave your contact details — we'll get back to you within one business day, answer your questions and suggest the next step. 20 years in the market, 250+ completed projects.
