01
For property developers
Stand out in the market and speed up apartment sales.
For developers
Common area design
The design of the common areas is the first thing a buyer sees. Building entrances, lobbies, corridors and lift halls shape the property developer’s image and set the pace of sales. We run the project from the product concept through to design supervision and hand over a complete set of documentation to build from.
20
years in practice
250+
projects
+20–30%
to the value of the property
Common areas
and facades
Who it's for
Who it’s for
02
For property management companies
Bring existing common areas to a unified visual standard.
03
For property developers in the premium segment
Lobbies and building entrances that match the level of the development.
04
For an investor
Raise the perceived value and liquidity of each square metre.
Tasks
What this service solves
What the service handles for you in practice.
- 01We design the common areas to the same standard as the apartments: buyers pick this up at once and trust the development more.
- 02We set one visual code for the building entrances, lobbies and lift halls.
- 03We plan the wayfinding and the movement flows across the development.
- 04We give the price per square metre something to stand on and shorten the path to a deal.
- 05We hand the contractor a complete set of technical documentation.
- 06We design for step-free access: building entrances without barriers, easy for pushchairs, children and residents with limited mobility.
Scope
What the common area design project includes
01
Product concept for the residential development: market research, audience analysis and a review of the competition. It sets the position of the development before sales open.
02
Design concept: the visual idea for the common areas, from styling to functional scenarios. It sets the character of the project.
03
Concept design: first visualisations and drawings, the key design elements, balancing aesthetics and convenience.
04
Technical documentation: plans, electrics, lighting and finishes. The complete technical package to build from.
05
Wayfinding: signage, circulation diagrams and orientation elements for residents and visitors.
06
Material selection: finishes, furniture and accessories in line with the concept and the cost estimate.
07
Design supervision: monitoring that construction and installation work matches the approved project.
08
Layout audit: a review of the architectural decisions and of the room left to optimise the space.
Result
What you get
Not just pictures, but a complete set of solutions ready to build from.
- Recognisable common areas that raise the value and the liquidity of the development.
- One visual code from the building entrance to the lift lobby.
- A complete set of technical documentation for contractors.
- Wayfinding that works and movement flows that have been thought through.
- Shorter construction timelines thanks to ready-made solutions.
- Durable materials: easier maintenance and a longer-lasting look for the common areas.
Packages
Collaboration formats
Transparent pricing. Get an exact estimate for your project in the calculator or at a consultation.
01
Common Area Design Guide
from €25/m²
The minimum project cost is €4,000
- Project and target audience analysis
- Residential development positioning analysis
- Developing a stylistic direction
- Entrance group and typical spaces concept
- Space planning proposals
- Collages and visual references
- Basic materials palette
- Recommendations for lighting, furniture, and décor
- Concept presentation for the developer team
02
Common Area Fit-Out Design
from €45/m²
The minimum project cost is €6,000
- Everything included in the concept
- Space planning solutions
- Photorealistic 3D visualisation
- Floor plans
- Ceiling plans
- Finishing plans
- Lighting plans
- Plans for the placement of electrical equipment
- Wall elevations
- Solutions for entrance groups
- Solutions for lift lobbies and corridors
- Drawings of custom elements
- Finishing materials schedules
- Furniture and lighting specifications
- Briefs for related design consultants
- Preparing the project for implementation
03
End-to-end common area project
Calculated individually
The cost depends on floor area, the segment of the development and the scope of work.
- Common Area Fit-Out Design
- Detailed development of unique zones
- Development of several types of public spaces
- Selection of finishing materials
- Selection of furniture and lighting
- Development and selection of decorative elements
- Custom made product development
- Preparation of detailed specifications
- Coordination with suppliers and manufacturers
- Cost consultations for selected solutions
- Adjusting solutions to match the budget
- Project design support
- Participation in working meetings
- Answers to contractors’ questions
- Verification of implementation against design solutions
- Updating project documentation if needed
Documents
Example of a common area project
A real document set for one block of a residential development: this is what a property developer receives.
Technical brief — residential development
Concept design — Common Area Design Guide
Wayfinding — common area signage
Technical documentation — drawing set
Project budget
Process
How we work
Each stage ends with a clear deliverable you receive in hand.
01
Stage
Meeting and project analysis
We go through the property developer’s brief, the development itself and its target audience.
→ A clear view of the brief and the development
02
Stage
Interior concept and technical brief
We document a detailed technical brief and a concept aligned with the project requirements.
→ Approved concept and technical brief
03
Stage
Concept design and 3D visualisation
We present the future design clearly and align the look.
→ Approved visual direction
04
Stage
Technical documentation
We prepare a complete set of drawings for on-site implementation.
→ Complete set of technical documentation
05
Stage
Wayfinding design
We develop the signage and wayfinding elements that make the development easy to read.
→ Wayfinding system
06
Stage
Furnishing and procurement
We select materials, furniture, and equipment according to the approved concept.
→ A project ready to go to procurement
07
Stage
Design supervision
We monitor compliance of construction and installation works with the approved project.
→ Built to the approved project
Experts
Who delivers the service
Face of the studio
Nadezhda Guseva
Chief Designer
I look for a solution where beauty and comfort do not compete with each other. Speaker and founder of a design school.
Svetlana Merkuleva
Designer
Honestly
What's not included
We set the boundaries of the service upfront, so there are no surprises.
- Construction and finishing works. They are carried out by the property developer’s main contractor in accordance with our technical documentation, under a separate contract.
- Building services: ventilation, electrics with load calculations, low-voltage systems, fire safety and building management. These are handled by specialist engineers as adjacent packages.
- Architectural and structural design, and facades. These fall within the remit of the project’s lead designer.
- Approvals and the statutory review of the design documentation. A separate procedure on the property developer’s side; we hand over the materials in the required scope.
- Furnishing and procurement: sourcing and delivery of finishes, lighting, furniture and fittings for the common areas. A separate service; we prepare the procurement specification.
Why us
Why ARTEVRIKA
01
Experience with property developers
We work with large property developers. We understand project economics and the pace of sales.
02
Common areas as a sales tool
Design raises the perceived value of the development and shortens the path to a deal.
03
Full-cycle project support
From product concept to design supervision within one team.
04
Documentation for implementation
A complete set of technical documentation, ready to build from on site.
05
Documentation for compliance requirements
The technical documentation accounts for fire safety and the regulations that apply to common areas.
Questions
Frequently asked questions
How much does common area design cost per m²?
The Common Area Design Guide — from €25/m² (minimum €4,000); the Common Area Fit-Out Design with technical documentation — from €45/m² (minimum €6,000). A comprehensive project with a deeper level of detail, material selection and design supervision — calculated individually. The larger the floor area, the lower the rate per m². For an exact figure, use the calculator on the site.
How does common area design affect sales and the value of a development?
A buyer’s impression of the development is formed in the lobby, before they ever see the apartment. Schemes with well-considered common areas read a class higher and get to a deal faster. We design the common areas so that their visual standard matches the segment the housing is sold in.
Do you develop a product concept before sales begin?
Yes, and that is the most valuable moment to come in. Early on, the concept shapes the apartment mix, the positioning of the development and the pace of sales. We study the audience and the competition and set the visual code of the common areas before sales open.
What exactly does the wayfinding package include?
Floor and section signage, circulation diagrams for the development, emergency exit signs and orientation elements for residents and visitors. All of it is held in one style with the common area design and handed to the contractor with the technical requirements for manufacture.
What documentation does the contractor receive?
Plans, sections, junction details, specifications for the finishing materials, and lighting and electrical drawings. The set is put together so that the contractor can start without going back to the designer.
How does a property developer procure a common area design project through a tender?
It is a routine format for us. The studio has been through the full approval cycle with large property developers: several levels of sign-off, staged revisions and corporate document flow. We keep the pace in that format.
Do you provide design supervision during construction?
Yes. Design supervision is part of the “End-to-end common area project” package and is also available on its own. We check that the construction and installation works follow the approved project, record any deviation and approve material substitutions.
Do you help with selecting and procuring materials?
Yes. We select the finishing materials, furniture and accessories to the approved concept and budget. The property developer receives a specification with product codes, so the project is ready to go to procurement with nothing left to search for.
Do you work with large property developers and holding companies?
Yes. We work with large property developers. Over 20 years and 250+ projects we have built a clear understanding of a developer’s project economics: launch timelines, documentation requirements and multi-level approvals.
Can you order only part of the scope, for example, just the concept or only the technical documentation?
Yes. We work in stages: the concept, concept design, technical documentation, wayfinding and procurement can be ordered as one cycle or separately. If you already have a concept, we will take it through into technical documentation. We agree the scope at the first meeting.
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Cost
How the cost of common area design is calculated
Price depends not only on the total floor area, but also on the number of unique spaces, the residential complex tier, the scope of documentation, and the number of standard sections.
Lobbies, reception areas, club lounges, coworking spaces, and other unique zones require deeper design work. Repeating lift lobbies, corridors, and typical floors are calculated considering the replication of solutions.
After reviewing the initial materials, we define the scope of work, timelines, and the final project cost in a commercial proposal.
Factors that affect the price:
- Floor area of unique zones
- Number of standard floors
- Number of sections
- Residential complex tier
- Number of types of public spaces
- Number of concept options
- Scope of working documentation
- Number of visualisations
- Need to develop wayfinding
- Need for furnishing and procurement
- The need for signature design supervision
Consultation
Let's discuss your project
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