#PR-91
Show apartment · Contemporary with designer pieces
Design project for a show apartment, 111 m²
Apartment · 111 m² · Completed
About the project
A 111 m² show apartment in a new residential tower: an example of how the studio carries the spirit of a place into every decision, from a dining area furnished with icons of product design to a master bedroom with smart glass.
Client request
Create a 111 m² show apartment for a new residential tower that would carry the DNA of the building: fashion and design in the Italian spirit. The space had to convince future residents of what the layout could do, with a combined living room, dining room and kitchen, two children’s rooms, a master bedroom with its own bathroom, and a utility room.
Challenge
The 111 m² show apartment had to open up the DNA of the tower, fashion and design, and still hold as a scenario for a real family with two children. The combined, multifunctional space called for carefully judged storage, considered light and an answer to a difficult question: how to bring daylight into the bathroom off the master bedroom.
Concept
A neutral palette with accents of deep terracotta and mirrors in graphite gives the sense of a space that grows on light and reflection. The compositional centre of the apartment is the dining area with its designer pieces. Technical precision runs underneath: smart glass in the master bedroom settles the question of daylight in the bathroom, together with a home automation system, slot ventilation grilles, doors 2800 mm high and a concealed skirting, details that stay out of sight but shape the quality of daily life.
Result
The apartment is assembled around icons of product design: the Aqua table by Fabrice Berrux and lights by Marcel Wanders set the tone of the dining area. A neutral palette with accents of deep terracotta, graphite mirrors and considered lighting scenarios make one coherent, flexible space. A smart glass partition, doors 2800 mm high and a concealed skirting bring the interior up to the level of a brand showcase.
Trust metrics
111 m²
Floor area
3 months
Design period
Zones of the project “Design project for a show apartment, 111 m²”
01 Zone
Living room, kitchen and dining room
The compositional centre of the apartment is the combined living room, dining room and kitchen. It is ruled by the Aqua table by the French designer Fabrice Berrux, in the company of lights by Marcel Wanders, icons of product design that set the tone for the whole show apartment.
The same table carries a weekday breakfast alone and a family dinner: the space is planned for both rhythms of the day.
The kitchen is held in a dark graphite range with a marble island and brass accents; the contrast with the neutral, light palette of the living room marks out the zones of an open space that has no partitions.
Lighting scenarios carry the space through the day: task light at the marble island, accent light over the table under the Wanders fittings, and a low setting for the evening.
02 Zone
Master bedroom
The design of the master bedroom combines style with comfort. The main problem the designers solved here was how to let daylight into the bathroom. The answer was a partition of smart glass.
A neutral palette with accents of deep terracotta and mirrors in graphite continue the language of the apartment; the bedroom grows visually on reflection and soft light.
As everywhere in the apartment, a home automation system is at work here, and doors 2800 mm high set the scale that runs through the whole project.
03 Zone
Master bathroom
The bathroom off the master bedroom is held in a dark graphite palette: a semicircular light around the mirror, a wall-hung WC and a graphite basin bowl. This is where the smart glass partition on the bedroom side settles the question of daylight.
The technical standard of the apartment holds here too: slot ventilation grilles and a concealed skirting take away surplus lines and keep the graphite palette collected and whole.
04 Zone
Children's rooms
The boy’s room is generous and at first glance austere, but its owner will settle in and fill it with detail himself.
The girl’s room is done in a soft palette with graphic prints: the furniture is gathered into neat groups, everything has its place, and enough clear floor is left for play.
Storage is built into both rooms, on the same principle that runs through the apartment: everything has its place, and the space keeps order alongside the children without losing the play energy that the prints and the furniture groupings bring.
Your project
Discuss your idea
Leave your phone number and we'll get back to you within one working day.
- —We'll go over the brief, floor area and timeline
- —We'll walk you through our ways of working and a cost estimate
- —We'll suggest solutions that fit your budget
- —Whether to go ahead is entirely up to you
FAQ
Frequently asked questions about the project
FAQ
Frequently asked questions about the project
What was the brief for the 111 m² show apartment?
The 111 m² apartment was conceived as a show apartment in a building themed on fashion and design. It had to express that theme while remaining a believable home for a family with two children. The project includes a living room, kitchen and dining area in one shared space, a master bedroom with a bathroom and two children's rooms. Design took 3 months.
How does daylight reach the master bathroom in the 111 m² show apartment?
A smart glass partition separates the bathroom from the master bedroom and lets in daylight from the bedroom side. The bathroom itself is in a graphite palette: a semicircular mirror light, a wall-hung toilet and a countertop vessel basin. Slot ventilation grilles and a concealed skirting board remove unnecessary lines.
How is the open kitchen, living and dining space zoned in the 111 m² apartment?
There are no partitions in the shared space; colour separates the zones. The dark graphite kitchen with a marble island and brass accents contrasts with the pale, neutral living room. The centrepiece is Fabrice Berrux's Aqua table with lights by Marcel Wanders, used both for breakfast alone and for family dinners. The lighting works in scenes: task light at the island, accent light over the table, dimmed light in the evening.
How are the two children's rooms in the show apartment arranged?
The boy's room is spacious and looks austere at first glance: its owner will gradually fill it with details himself. The girl's room has a soft palette with graphic prints, the furniture is grouped compactly, and there is floor space left for play. Both rooms have well-planned storage, so keeping things tidy is easy for the children.
What technical solutions are built into the 111 m² show apartment?
The apartment design includes a smart home system. Doors 2,800 mm high set the scale of the rooms, and a concealed skirting board and slot ventilation grilles remove small technical lines from the interior. These details are almost invisible, but they are what bring the interior up to the standard of a brand showcase.